TALKING ABOUT SECOND CHANCES

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TALKING ABOUT SECOND CHANCES

Public support for Second Chance employment from both consumers and businesses is expanding rapidly, and in almost every sector. Many consumers now understand and are frustrated by the barriers facing people with criminal backgrounds, particularly the difficulties they face in finding a job. Some businesses, like Dave's Killer Bread, have benefitted greatly from communicating their Second Chance commitment to the public. And while other brands haven't put their Second Chance practices at the center of their brand identity, they have still benefitted from communicating their practices on their company websites, or through their public relations departments. A growing number of consumers are excited by the opportunity to support a company with progressive practices, and many are even beginning to demand it.