TALKING ABOUT SECOND CHANCES
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TALKING ABOUT SECOND CHANCES
Public support for Second Chance employment from both consumers and businesses is expanding rapidly, and in almost every sector. Many consumers now understand and are frustrated by the barriers facing people with criminal backgrounds, particularly the difficulties they face in finding a job. Some businesses, like Dave's Killer Bread, have benefitted greatly from communicating their Second Chance commitment to the public. And while other brands haven't put their Second Chance practices at the center of their brand identity, they have still benefitted from communicating their practices on their company websites, or through their public relations departments. A growing number of consumers are excited by the opportunity to support a company with progressive practices, and many are even beginning to demand it.
Sometimes I may ask, should people make it public that there are second chance employer, and I firmly believe, firmly believe that the world is changing very rapidly it’s becoming far more transparent and consumers, customers, people are looking for the authenticity behind every organization behind every brand and so if you’re doing good things, or second chance employment or any other activities that’s possibly impacting the community, I would always encouraged to make that now, it’s a positive thing.
If a staff member or employee complains about working with people with a second chance employment opportunity, I think the biggest thing to do is educate them on first of all why is it important that this person is now here trolley with he was best fit or she was the best fit for the job, and also moving forward people have passed, it’s about educating people, letting them know that just because somebody has a past that they regret, you know it’s fine, they gotta move on it and keep moving ahead.
It’s tough because I don’t wanna disregard somebody’s feelings and their experiences, but in my role of putting together the best team for what we’re trying to accomplish, what I really want to tell that person really is it just doesn’t matter, what I say is, talk to me about the experiences that you had so far how well is this person performing, you’ve been side by side with them for the past three weeks, for the past month, how are they doing in their job, are they meeting the expectations, let’s refocus on that, it’s not that I want to disregard their feelings but I do want to be refocused on us as an employer, us as a company that what we are trying accomplish and what we are trying to do in the future not so much about worrying about how or where somebody came from or what their past experience is.
I think it’s useful for brands to share their second chance employment, commitments, it doesn’t mean they have to shout it from the rooftops but there is particularly a subset of consumers that really wants to know more about the brands they buy and how high can the volumes that depends really I think on how much of an abacus you really want to make, you could talk about it on your packaging, you could talk about on your website, you could write a blog about it, you can make videos about it which we’ve done for our clients, you could submit an online article that said pieces to media, it really depends on how much of a commitment you want to make and how big of a role you wanna make in changing other people’s perceptions, but ultimately yes, somewhere along the chain, we think it’s really valuable to talk about it and express what you’re doing.
How do the consumers respond to the fact that your second chance employer i would say the enthusiasm is overwhelming, they understand the importance of getting these people back into the workforce, they understand what it means to have a living wage job, they understand that without it, these individuals are more likely than to return back to past practice, old habits, whatever it takes to survive and guess what, they often fail and they end up back in the criminal justice system, so we have fans that just absolutely love what we are doing as an organization because they know that it has an impact on society in a very positive way.
Having a second chance values as a company and really having the entire company onboard with that it’s really created a stronger culture for us, people are more caring a supportive whenever anyone has an issue, I think that our company is amazing in that way if it’s somebody is having hard time with something, we have a very large support system, regardless of what the problem is, it creates a very caring inclusive culture and it’s really nice to be part of something like that with a very close team, with our outsourcing having the kind of inclusive culture with the second chance employment in that, I think a lot of our customers are really excited about what we do, they’re really encouraged by what we do, not only that, our employees are very very grateful and they are also very proud to work at Dave’s Killer Bread.
The really interesting thing for us to post information about our commitment as second chance employment and have so many people like thousands of people comment with just a link to name, so what they’re doing is to make sure that somebody that they know friends or family sees that there’s s business out there that is hiring people with criminal backgrounds, which tells us that thousands of people are connected to an individual through friends and family that is impacted by this very issue so you could see the human connection and the power of it, of actually sharing.
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